Content Marketing
(CM)
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Content marketing is the creation, publishing, and sharing of content with the aim of building brand reputation, awareness, and affinity. Other key Content Marketing goals include customer engagement, driving traffic to key landing pages, Generating social shares and backlinks, Producing leads, convert and retain customers.
Impactful content marketing campaigns have effective content and that kind of content is Relevant, Personalised, Educational, Addresses needs & Interests, Includes explicit CTAs and demonstrates that you are the solution.
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At Tony Gare we complement the online habits of your target audience and customers using different types of content such as Blogs, Video Content, Interactive Content, Webinar, Podcasting, Infographics and User-Generated Content.
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What is Content Marketing Strategy?
A content marketing strategy is an ever-evolving plan that determines the type of content that you’re pushing out, how they’re aligned to your business goals, who the content is intended for, and what content formats you’ll use.
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How we create Content Marketing Strategy
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It’s very important to consider and comprehend the dynamics of culture, norms, values and social expectations from a local and regional point of view. That's why all our strategies are collaborative, client and user fully involved in the process of delivering the content strategy. Which entails research, planning, creating and curating the content, publishing and measuring the impact of the content. So it is never about simply taking content marketing that works in one locality and applying it in a different consumer market or language.
Monthly Content Reports
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Monthly content reports help our clients keep on top of what’s happening in their content efforts month-on-month. Key Metrics, Most Successful Content, Least Successful, Learnings and Aligning Business Activities form the crucks of these monthly reports.
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Do you need aid with your content marketing plans? Secure Your Free Strategy Session Today!
Do you need a package that will suit your digital marketing needs and budget? Invest in a Digital Enterprise Package and Grow Your Business Today!