Email Marketing (EM)
Email marketing is a commercial channel used to deliver advertisements, offers, education, and other marketing content directly to the interested user’s email inbox.
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Email marketing, when done properly, can be a cost-effective way to engage potential leads as well as develop trust in your brand, while you remain top-of-mind to your existing customers.
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Cross-channel marketing is very effective with email when other channels are used to qualify inbound leads and opt them into the email list, where they are nurtured and ultimately converted. Email marketing is typically the highest- converting single channel, if it’s well-targeted of course.
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Therefore, when we develop a relevant and effective email strategy for you we consider and apply the following key principles.
Subscriber List
You should be constantly growing your subscriber list and adding new contacts to it. In collaboration with your team, this can be done using different techniques such as Blog signups, Social media signups, Brand Experience events, Partners, Opt-in media, Referrals. We assist you to create a personalised lead generation plan for your organisation to ensure consistent list growth from the get-go while making sure that your email process is GDPR compliant.
Segmentation
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This is a process of grouping similar users together and providing them with relevant information, as opposed to sending the same email to everyone. When segmentation is put in place, we can easily see the breakdown of your audience and tailor each message accordingly. Sending personalised or targeted emails is likely to increase both your email open rates and conversion rates.
Personalization
Before writing, designing and sending an email copy, it is important that we know who your target audience is and ensure you are sending the right message to the right person. We tailor your message to each customer, such as including their name and providing recommendations that are specific and relevant to them and their needs.
Timing
Making sure your email arrives at the best time to suit the customer or user is crucial.
Engagement
At Tony Gare we optimize your email campaigns to keep your subscribers interested. The subject line will set the tone for the email and let the recipient know what to expect. Some of the themes you can apply to your subject line include Self-interest, Curiosity, Offer, Urgency and Story just to mention a few. The copy in both the subject line and the body of an email should grab the user’s attention and draw them in, build anticipation about what the email offers and call the reader to action. The email design is not just for the look and feel, but also how the email works and flows for the reader. You want to drive as many clicks as possible from the email, so place your CTA in a location where it is easily visible and makes sense for someone to click on it.
Analytics
We constantly review our client's past and current campaigns to see how they performed and are currently performing and use learnings for future campaigns.
Are you ready to grow your business and dominate the competition? We got you covered with our digital experiential marketing & advertising process. (DEMA)
Let us help you hit your most engaged audiences at the most perfect time, with the most beautiful emails, converting copy and relevant targeting.