OUR 10 Step Digital Marketing & Advertising Process
Perfection is not attainable. But if we chase perfection, we can catch excellence - Vince Lombardi
Digital Strategy Fundamentals
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Digital strategies govern how digital is used to achieve commercial goals. A digital strategy involves a mix of setting goals, executing tactics and attempting to achieve high level business results.
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Digital represents the medium through which you are communicating, or the channels your audience are consuming information through. Digital can be how your customer connects with your brand for example, by booking a table online, viewing a video on Youtube, clicking like on Facebook, or asking a question on google about your brand. Digital can also be how you use paid advertising to reach people. Digital marketing is the whole practice of utilising digital for the purposes of marketing.
How Digital Marketing Works?
Digital advertising is the process of publishing promotional material through online platforms such as social media, search engines, websites, and any other program that can be accessed digitally.
Digital adverts work by using Internet-based advertising tools to research, manage, track, analyse and improve online advertising campaigns. Digital media advertising is not just putting up quick digital adverts on Facebook, Instagram, Youtube or Google. When done effectively, digital marketing seamlessly integrates into your target customer’s user experience on that platform, guiding them back to your own website and business. It does so in a natural and non-intrusive way.
Digital adverts can be personalised to maximise relevance to your target persona. This, in turn, maximises conversion rates. And because it’s digital, you can track virtually every step your customer makes in relation to your advert. This allows you to achieve an ROI not possible through other means.
Never worry about marketing your business. We have it covered!
Impactful, captivating and dazzling marketing campaigns is what we do and enjoy doing. We mean powerful marketing campaigns that help businesses like yours stand out in a competitive environment and keep potential customers interested.
A Potential customer is someone that has expressed their interest in your product or service. This person is also called a "LEAD", a lead can come through different sources. These include your website, through word of mouth, social media campaigns and even a phone enquiry. These leads might have to fill out a form on your website or answer questions to show their interest. Then, you would contact them to sell your product or service.
By having a higher quality of Lead Generation (such as through Facebook Adverts, Instagram Adverts, Youtube ADs & Google Advertisements), you are more likely to find potential customers that desire to visit your store, book a table, make an order or use your venue for an event. Without these important leads, your business won't be constantly making sales, acquiring new customers or keeping the loyal customers engaged. This ultimately means slow growth or non at all.
We have focused account managers, and with full time access to your own business account manager you will have transparent conversations about success outcomes, KPIs, Metrics, regular reports, advice and lead campaign strategies.
Don’t get found somewhere between running your business, serving customers , working in your office, managing a team and life, remember! You also need to market and grow your customer base and market share. There’s just not enough time in the day.
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Let Tony Gare take that weight off your shoulders.