Search Engine Marketing
(SEM)
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising or Pay Per Click (PPC).
Most search ads are sold on a Cost Per Click / Pay Per Click basis, but some advertising options may also be sold on a Cost Per Thousand Impressions basis.
Search Engine Marketing (SEM), is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all targeting the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business.
What Makes Search Engine Marketing Effective?
Keywords, landing pages, and ad copy are the three fundamental pieces of a Pay Per Click (PPC) campaign. Paid search is an inbound advertising channel that matches searcher intent with relevant ads intended to meet consumer needs.
Furthermore, the benefits of Search Engine Marketing include;
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You can meet and align business objectives by bringing active consumers to your site.
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You can appear in the search results after just a few hours, quick access to the market.
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The PPC ad is the first search result that your customers see on mobile.
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Target specific locations and add Ads, Additional advertising features extensions.
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It is easy to Track & Analyse
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It is easy to update special offers or time-sensitive promotions.
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Consumers are actively looking for your keywords or product.
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It works very well with other digital channels
At Tony Gare our Search Engine Marketing services include (Google Ads) Paid Search, Display Advertising, Youtube and Remarketing
Our Search Engine Marketing Services
Pay Per Click Campaigns (PPC)
Pay Per Click (PPC) ADs work by having you pay Google a certain amount (usually in Pennies/Cents) every time a user clicks on the ad. Google displays the AD prominently alongside and amongst search results for keywords related to your PPC campaign.
Paid search advertising can deliver top-ranking Google search results immediately. As well as delivering instant traffic, paid search PPC is extremely targeted. Your AD will only appear when people search for the keywords you selected, at the budget we recommend to Google.
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Search engine marketing through paid efforts ensures that your small business is getting the visibility that it needs towards those who desire your product or service the most. It guarantees that you gain exposure through targeted campaigns in order to remain competitive. It is particularly useful for a small business that may not have the domain authority of more established businesses in the industry.
Youtube Advertising
YouTube is now the second-largest search engine behind Google, with over 2 billion unique users, 6 billion hours of videos watched each month and 100 hours of video uploaded every minute. YouTube is a large part of many people’s lives – whether they are at home, at work or on their commute – making it a great platform to advertise.
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YouTube reaches more people between the ages of 18-34 through mobile in the world more than any TV network does through any channel.
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As internet use continues to shift to our phones and tablets, advertising to people where they are will increase your reach and drive increase in sales and business revenue.
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The number one reason to use YouTube video advertising is that Google’s audience targeting lets you get super specific — you can target people based on their Google search histories. The more specific your message gets, the better your conversions.
Are you ready to grow your business and dominate the competition? We got you covered with our digital experiential marketing & advertising process. (DEMA)
The forms of Pay Per Click (PPC) advertising best utilised really depends on your services and products.