Search Engine Marketing (PPC)

Service Description

Keywords, landing pages, and ad copy are the three fundamental pieces of a Pay Per Click (PPC) campaign. Paid search is an inbound advertising channel that matches searcher intent with relevant ads intended to meet consumer needs. In this session you will discuss with a digital expert: 1. Your financial and conversion targets to put the session into perspective and context. 2. How to best align digital marketing best practices with your business objectives. 3. Potential opportunities to get your brand and product in front of more relevant customers and users. 4. The challenges to overcome, questions and insights you need clarity on to increase leads and sales. 5. Any immediate actions to increase your business proposition and revenue.