Tony Gare Agency is an Africa-first UX and product growth consultancy operating across Johannesburg and Gaborone. We eliminate revenue leaks, engineer seamless user journeys, and deploy conversion-focused digital products—in weeks, not quarters.
Choose your starting point
Fixed price, fixed timeline, no retainer required. Not sure which fits? Book the free call and we'll tell you honestly.
Find where your digital experience is losing revenue.
ZAR 25,000one-time
USD 1,500 · BWP 21,000
72 hours from kickoff
Strategy, UX and UI in 14 days
ZAR 60,000per sprint
USD 3,500 · BWP 50,000
14 days, end to end
Launch-ready in 2 weeks
ZAR 86,000one-time
USD 5,200 · BWP 72,000
2-week build sprint
What we do
African user behaviour, usability testing and evidence that ends internal debate.
Product strategy and delivery discipline from discovery through to release.
Interfaces designed mobile-first for real networks, real devices and real attention spans.
Conversion rate optimisation, experimentation and analytics that compound over time.
Why Tony Gare Agency
International agencies retrofit global playbooks. We start from how people here actually browse, pay and decide — on mobile, on metered data, in markets where trust is earned rather than assumed.
Grounded in local user behaviour and market context — not a global playbook retrofitted to Johannesburg or Gaborone.
Senior engagement on every mandate. You work with the person who owns the outcome, not an account manager.
KPI-linked deliverables and conversion metrics. Every recommendation ties back to revenue, retention or risk.
Compliance-aware UX for fintech and other high-stakes sectors where trust is the product.
Discovery, strategy, design and development inside 14 days. Weekly reviews, Slack access, no black boxes.
Insights
Data-heavy pages, hidden costs and unfamiliar payment methods quietly kill conversion across Southern African e-commerce. Here's how to find and fix the leaks.
7 min read
Nielsen's heuristics are usually taught as theory. Here they are as a practical audit checklist you can run against your own site this afternoon.
9 min read
Two-week MVPs fail on scope, not on engineering. A practical method for cutting to the one journey that proves your business case.
6 min read
A free 30-minute consultation. Bring your analytics, your goals, or just your frustration — we'll tell you where we'd start.
